Description
Course objectives and target audience:
The Blackblot Strategic Product Manager™ (SPMR) course is a comprehensive four-day program that presents attendees with a practical and interactive learning experience and provides the necessary knowledge, skills and tools to plan and manage advanced products at technology companies. During the training session, contemporary professional discussions and exercises take place.
The training program is applicable to product management professionals of all levels with over 90% of training attendees reporting a better understanding of product management after Blackblot training. All training graduates receive free professional support from Blackblot during their career in product management.
Course materials:
Each Blackblot training attendee receives as part of the course a training package worth EUR 604, at no extra cost. The Blackblot Training Package includes a free digital copy of the “The Product Manager’s Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management” book, free online hosted copy of Blackblot Product Manager’s Toolkit® (PMTK) professional template collection, lifetime free and unlimited updates and upgrades to PMTK, cloth carry bag, digital seminar slides booklet and seminar action plans, membership in the “Blackblot Alumni” career networking group, and digital copies of the official course certificate of completion. All course materials are provided in the English language.
Exam vouchers:
One-time free registration to each of the available Blackblot Product Management Professional™ (BPMP) certification tests and Blackblot Psychometric Test™ (BPT) psychometric tests .
About the instructor, Gabriel Steinhardt:
Gabriel Steinhardt is Blackblot’s founder and CEO, a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers’ productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and start-ups in marketing, product management and technical undertakings. Gabriel is the developer of the Blackblot Product Manager’s Toolkit® (PMTK) product management methodology, a globally adopted best practice. Gabriel will be delivering the Blackblot® Strategic Product Manager™ (SPMR) Training Course in Sofia, Bulgaria. Gabriel has delivered hundreds of training courses on product management. His courses have been attended by companies from Australia, Belgium, Canada, Finland, France, Germany, India, Ireland, Israel, Poland, Portugal, Singapore, Spain, Switzerland, United Kingdom, and USA.
Course outline:
The Blackblot Strategic Product Manager™ (SPMR) four-day course is the most professional product management training presently available to product managers. This course teaches the Blackblot PMTK Methodology™ and is comprised of a primer training module (two-days) and two advanced training modules (one-day each).
Primer training module: Strategic Product Management™ (SPM) – This two-day core seminar provides attendees with the knowledge, skills and tools to effectively plan and market technology products and services. Product management is a domain that holds two disciplines: product marketing and product planning. Accordingly, this seminar is based on the Product Manager’s Toolkit® (PMTK) and PMTK Action Model™ – a comprehensive set of product planning and product marketing work templates, and accompanying process methodology, that illustrate notable best practices and processes (used by top technology companies) to create successful market-driven products.
Advanced training module: Procedural Requirements Management™ (PRM) – This one-day advanced seminar provides attendees with the knowledge, skills and tools to effectively identify and articulate market requirements. Ambiguous market requirements lead to flawed products and dissatisfied customers, but well defined market requirements are the basis for a smooth development process and marketplace success. This seminar demonstrates effective practices that clearly identify and articulate market requirements. The outcome is a whole Market Requirements Document (MRD) that represents an intelligent commitment to customers.
Advanced training module: Business and Market Planning™ (BMP) – This one-day advanced seminar provides attendees with the knowledge, skills and tools to effectively contribute to business and market planning activities. Companies operate in dynamic and complex environments that impact their ability to be profitable. Consequently, it only makes sense to pre-plan the direction of a business so that the products and services it provides meet the overall business objectives. This seminar explores key concepts and processes used in formulating plans that evaluate market opportunities and shape the resulting marketing efforts; i.e., business cases and market plans.
SPM Seminar (Day One)
Introduction
- Product Management Domain
- Roles and Goals
- Team Model
Corporate Strategy Mix
- Product Overview
- Product Delivery Strategies
- PMTK Problem Echelon Model
PMTK Action Model
- Product Management Phases
- PMTK Action Model Overview
- PMTK Flow Model
- Research
Phase 1 – Evaluation
- Business Case
- Competitive Analysis
- Product Comparison
Phase 2 – Planning
- Market Requirements
- Use Cases
- Features Matrix
Phase 3 – Definition
- Product Roadmap
- Pricing Model
SPM Seminar (Day Two)
Phase 4 – Strategy
- Market Plan
- Corporate Mission
- Product Positioning
- Value Documents
Phase 5 – Readiness
- Launch Plan
- Company Profile
- Product Backgrounder
- Collateral Matrix
Phase 6 – Maintenance
- Win/Loss Analysis
- Customer Visit
- Product Evangelism
Execution Phase
- Company Presentation
- Product Presentation
- Lead Generation
- Marketing Review
Process Efficiency
- People
- Meeting Rules
- Management By Objectives
- Decisions
- Decision Making
- Deliverable Sign-Off
- Deliverables
- Generic Templates
- Bundle Book
- Learning
- Gap Analysis
- Performance Review
Summary
- Statistical Data
- Process Concept
- Key Lessons
PRM Seminar (Day Three)
Introduction
- Definitions
- Necessities
- Entities
Product Delivery Process
- Key Documents
- Roles and Responsibilities
- Internal Delivery Process
Market Requirements Document
- Building the MRD
- Users and Personas
- Blackblot Product Frames Model
- Understanding Market Requirements
- Writing Market Requirements
- Requirement Categories
- MRD Structure
- Better Requirements
- Use Cases
- Product Requirements Document
Obstacles
- High-Tech MRD Problems
- Failure Reasons
Agile Development
- Agile and PM
- Product Owner
- Agile Implementation Rules
BMP Seminar (Day Four)
Introduction
- Planning Fundamentals
- Planning Principles
Business Planning
- PMTK Problem Echelon Model
- Market Opportunity
Business Case
- Business Case Overview
- Business Information
- PMTK Product Tree Model
- Market Segmentation
- Business Advantages
- Barriers to Entry
- Impact Assessment
- Risk Assessment
- Financial Outlook
Business Case Delivery
Market Planning
- Definitions
- Value Concept
- Competitive Advantage
- Corporate Quality
- Product Quality
PMTK Value-Marketing Model
- Market Plan
- PMTK Marketing Messages Model
- Marketing Strategy
Master Templates
- Business Case Overview
- Market Plan Overview
