Description
Course objectives and target audience:
The Blackblot Product Management for Service-providers and Manufacturers™ (MPM) three-day course provides service and product professionals with a working knowledge and understanding of best-practices, methodologies, and practical applications in product management. Especially formulated for business service-providers and technology-intensive manufacturers, this course begins with introducing the product management and product marketing domains, terminology, work processes, roles, tasks, and occupational responsibilities. Following the introductory module, the curriculum extends to hands-on collaborative practice sessions and classroom discussions that are supported by real-life case studies and exercises. This highly interactive and intensive educational program is designed to be extremely applicable for professionals who manage services and products at companies engaging in agriculture, aviation, biotech, chemicals, cleantech, financial services, food and beverage, government, hospitality, instrumentation, life sciences, light manufacturing, machine tools, materials, medical devices, medical services, military, optics, plastics, professional services, robotics, smart cities, textile and apparel, transportation, travel and tourism, water management, and more. All training attendees receive a free digital copy of the “The Product Manager’s Toolkit: Methodologies, Processes and Tasks in Technology Product Management” second edition book, a free online hosted copy of the Blackblot Product Manager’s Toolkit® (PMTK) professional template collection, lifetime free and unlimited updates and upgrades to PMTK, a cloth carry bag, one-time free registration to each of the available Blackblot Psychometric Test™ (BPT) psychometric tests, a digital course slides booklet and course action plan, membership of the Blackblot Alumni career networking group, and digital copies of the official course certificate of completion. All course materials are provided in the English language.
Course materials:
All training attendees receive a free digital copy of the “The Product Manager’s Toolkit: Methodologies, Processes and Tasks in Technology Product Management” second edition book, a free online hosted copy of the Blackblot Product Manager’s Toolkit® (PMTK) professional template collection, lifetime free and unlimited updates and upgrades to PMTK, a cloth carry bag, one-time free registration to each of the available Blackblot Psychometric Test™ (BPT) psychometric tests, a digital course slides booklet and course action plan, membership of the “Blackblot Alumni” career networking group, and digital copies of the official course certificate of completion. All course materials are provided in the English language.
About the instructor, Gabriel Steinhardt:
Gabriel Steinhardt is Blackblot’s founder and CEO, a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers’ productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and start-ups in marketing, product management and technical undertakings. Gabriel is the developer of the Blackblot Product Manager’s Toolkit® (PMTK) product management methodology, a globally adopted best practice. Gabriel will be delivering the Blackblot® Strategic Product Manager™ (SPMR) Training Course in Sofia, Bulgaria. Gabriel has delivered hundreds of training courses on product management. His courses have been attended by companies from Australia, Belgium, Canada, Finland, France, Germany, India, Ireland, Israel, Poland, Portugal, Singapore, Spain, Switzerland, United Kingdom, and USA.
Course outline:
Strategic Product Management™ (SPM) – This one-day core seminar provides attendees with the knowledge, skills and tools to effectively plan and market technology products and services. Product management is a domain that holds two disciplines: product marketing and product planning. Accordingly, this seminar is based on the Product Manager’s Toolkit® (PMTK) and PMTK Action Model™ – a comprehensive set of product planning and product marketing work templates, and accompanying process methodology, that illustrate notable best practices and processes (used by top technology companies) to create successful market-driven products.
Procedural Requirements Management™ (PRM) – This one-day advanced seminar provides attendees with the knowledge, skills and tools to effectively identify and articulate market requirements. Ambiguous market requirements lead to flawed products and dissatisfied customers, but well defined market requirements are the basis for a smooth development process and marketplace success. This seminar demonstrates effective practices that clearly identify and articulate market requirements. The outcome is a whole Market Requirements Document (MRD) that represents an intelligent commitment to customers.
Business and Market Planning™ (BMP) – This one-day advanced seminar provides attendees with the knowledge, skills and tools to effectively contribute to business and market planning activities. Companies operate in dynamic and complex environments that impact their ability to be profitable. Consequently, it only makes sense to pre-plan the direction of a business so that the products and services it provides meet the overall business objectives. This seminar explores key concepts and processes used in formulating plans that evaluate market opportunities and shape the resulting marketing efforts; i.e., business cases and market plans.
SPM Seminar (Day One)
Introduction
- Product Management Domain
- Roles and Goals
- Product Management Team Model
Corporate Strategy Mix
- Business, Market, Product Strategies
- Product Overview
Product Delivery Strategies
- Technology, sales, market – driven
- Positive/Negative Technology Gap
- Common Mistakes in Technology
PMTK Action Model
- Product Management Phases
- PMTK Action Model Overview
- PMTK Flow Model
- Research
Phase 1 – Evaluation
- Market Opportunity
- Business Case Overview
- Market Segmentation
- Business Advantages
- Barriers to Entry
- Impact Assessment
- Risk Assessment
- Financial Outlook
- Competitive Analysis
- Product Comparison
Phase 2 – Planning
- Market Requirements
- Use Cases
- Features Matrix
Phase 3 – Definition
- Product Roadmap
- Pricing Model
Phase 4 – Strategy
- Market Plan
- Corporate Mission
- Product Positioning
- Value Documents
Phase 5 – Readiness
- Launch Plan
- Company Profile
- Product Backgrounder
- Collateral Matrix X. Phase 6 – Maintenance
- Win/Loss Analysis
- Customer Visit
- Product Evangelism
Summary
- Statistical Data
- Process Concept
- Key Lessons
PRM Seminar (Day Two)
- Introduction
- Definitions
- Necessities
- Entities
Product Delivery Process
- Key Documents
- Roles and Responsibilities
- Internal Delivery Process
Market Requirements Document
- Building the MRD
- Users and Personas
- Blackblot Product Frames Model
- Understanding Market Requirements •
- Writing Market Requirements
- Requirement Categories
- MRD Structure
- Better Requirements
- Use Cases
- Product Requirements Document
Obstacles
- High-Tech MRD Problems
- Failure Reasons
Agile Development
- Agile and PM
- Product Owner
- Agile Implementation Rules
BMP Seminar (Day Three)
Introduction
- Planning Fundamentals
- Planning Principles
Business Planning
- PMTK Problem Echelon Model
- Market Opportunity
Business Case
- Business Case Overview
- Business Information
- PMTK Product Tree Model
- Market Segmentation
- Business Advantages
- Barriers to Entry
- Impact Assessment
- Risk Assessment
- Financial Outlook
Business Case Delivery
Market Planning
- Definitions
- Value Concept
- Competitive Advantage
- Corporate Quality
- Product Quality
PMTK Value-Marketing Model
- Market Plan
- PMTK Marketing Messages Model
- Marketing Strategy
Master Templates
- Business Case Overview
- Market Plan Overview
