Course objectives and target audience:
The Blackblot Market-Value Pricing™ (MVP) is a one-day advanced course that provides attendees with the knowledge, skills and tools to effectively contribute to product pricing activities. Pricing is immensely complex, multi-varied, and driven by numerous conjoint considerations with far reaching consequences. This course delineates useful concepts, models and processes that aid the making of actual pricing decisions.
The MVP course is based on the PMTK MVP Model which is a market-value centric pricing process that guides sets of managerial decisions that help determine a product’s price. The PMTK MVP Model embodies a market-value pricing approach.
About the instructor, Gabriel Steinhardt:
Gabriel Steinhardt is Blackblot’s founder and CEO, a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers’ productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and start-ups in marketing, product management and technical undertakings. Gabriel is the developer of the Blackblot Product Manager’s Toolkit® (PMTK) product management methodology, a globally adopted best practice. Gabriel will be delivering the Blackblot® Strategic Product Manager™ (SPMR) Training Course in Sofia, Bulgaria. Gabriel has delivered hundreds of training courses on product management. His courses have been attended by companies from Australia, Belgium, Canada, Finland, France, Germany, India, Ireland, Israel, Poland, Portugal, Singapore, Spain, Switzerland, United Kingdom, and USA.
Full course outline is available at: https://www.blackblot.com/files/syllabuses/Blackblot_MVP_Course_Syllabus.pdf