Lego® Serious Play® – Foundation Facilitator Training

Duration: 4 days;

Delivery dates: April 16th  – 19th  2018;

Instructor: Michel Cloosterman;

Certificate: Yes, upon completion;

Location: Erato Hall, 1408 Sofia, Vitosha blvd. 164.


Имамe удоволствие да ви поканим на Обучение за подготовка на фасилитатори по метода LEGO® SERIOUS PLAY®. За първи път в България ще проведем обучение за подготовка на фасилитатори по метода LEGO® SERIOUS PLAY®, съвместно с нашия партньор от Кралство Нидерландия Bricks and Business VOF. Обучението е под егидата на Association of Master Trainers in the LEGO® SERIOUS PLAY® Method. Фасилитатор на обучението: Мишел Клоостерман, Bricks and Business VOF. Промоционална цена за първо събитие в България: 1,500 EUR без ДДС.

Обучението за фасилитатори по методологията LEGO® SERIOUS PLAY® е подходящо за коуч специалисти, вътрешни тренери, фасилитатори и ментори, както и за ръководители на екипи и/или собственици на бизнес. Обучението ще се проведе на английски език.

Обучението за фасилитатори ще се проведе в периода 16 – 19.04.2018 (понеделник – четвъртък), в София. За допълнителна информация, оферта и регистрация, моля свържете се с нас. Срок за регистрация до 27.03.2018. Повече инфорамция за обучението можете тук, както и в HR Industry:

About the instructor, Michel Cloosterman:

Michel Cloosterman is partner at Bricks and Business VOF, a Dutch Training and Educational Institute started in 2008. Earlier Michel worked at different companies as coach, HR leader and lecturer. He focuses on business solutions using the insights gained with the LEGO SERIOUS PLAY method. He mostly works in Europe.

Michel started working with the LEGO® SERIOUS PLAY® method in 2011, mostly in the areas of education, health and business. He worked with leaders and teams on strategic goal planning, team performance, strategic goal setting and designed workshops for innovation, feedback and customer focus. Besides his activities as executive coach, he delivers lectures at schools and is guest speaker at conferences on the subjects of play, creativity and innovation. Since 2013 he has worked as a LEGO Education teacher trainer for primary and secondary schools.

Michel Cloosterman has a Master’s degree in both History and International Labour Studies and finished a 2½ years business course on one of the leading Dutch business institutes. During his career as HR Leader he focused on programs for leaders and middle management. He lives in Oss, Netherlands, with his partner Marianne and has two grown-up children.

Do you want to become a Facilitator of the LEGO® SERIOUS PLAY® Method?

Then you must be:

  • Curious about innovative methods
  • Interested in exploring new ways of approaching a question
  • Looking for new opportunities

A training using the LEGO SERIOUS PLAY methodology is an intense process to enhance innovation and business performance. It indicates that a learning process through LSP creates deeper meaning of understanding of the work. The method is used in a wide ranging variety of organizational challenges including strategy development, mergers, team development and other demanding organizational change and renewal processes.

The LEGO SERIOUS PLAY method was developed at LEGO in collaboration with leading researchers in strategy and organizational behavior. The LEGO® SERIOUS PLAY® Method is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject.

To whom do we offer LEGO® SERIOUS PLAY® ?

The facilitator certification program is developed by the Association of Master Trainers, the founders and developers of the method. The program is aimed at people already experienced in facilitating and/or coaching. It is ideal for:

  • Professional consultants and facilitators
  • Company trainers
  • In-house learning and development specialists
  • Educators
  • HR staff
  • Team leaders who want to use it as part of their leadership practice.

Method based on Research:

One of the most important research findings that underpin the LEGO SERIOUS PLAY®method and approach is ‘hands-on/minds-on’ learning, producing a deeper, more meaningful understanding of the world and its possibilities. This ‘school of thought’ is to a large degree developed by Seymore Papert of MIT. Other contributors to the research on ‘serious play’, learning and development are Mihaly Csikszentmihalyi and Lev Vygotski. The training program meets the standards set by the Association of Master Trainers in the LEGO SERIOUS PLAY method.


LEGO® SERIOUS PLAY® (LSP) is a facilitated workshop where participants respond to tasks by building symbolic and metaphorical models with LEGO bricks and present them to the other participants.

LSP was invented at the end of the 1990s upon request of the LEGO Company itself, which wanted to find new ways of developing its own strategy. Thanks to the contribution of Johann Roos and Bart Victor and – later – of Robert Rasmussen, in 2002 LSP was officially launched. Initially LSP consisted of two standard applications: Real Time Identity and Real Time Strategy. In 2010 the basic principles and philosophy of LSP were made open source, and new applications were created, such as URL – User Requirements with LEGO.

LSP builds on a set of basic values, which can be summarized as follows:

  • The answer is in the system.
  • Everyone has to express his/her reflections.
  • There is no ONE right answer.

The LSP Core Process is based on four essential steps:

  • The facilitator poses a challenge.
  • Participants build their answers using LEGO bricks.
  • Participants share their answers with other participants.
  • Participants reflect on what they have seen and heard.

The LSP concept is founded on some key theories: the importance of play as a way to learn through exploration and storytelling; constructionism; the hand-mind connection as a new path for creative and expressive thinking; and the role of the different kinds of imagination.

About the Facilitator Training Program

This is the essential facilitator training that will cover your needs for applying LSP broadly. It is a 4-day program, which teaches the participants the core process, the application techniques, and the supporting theories. Participants are also given an opportunity to design customized workshop using the method. Upon completion of this program, the facilitator can design and facilitate workshops with the LEGO® SERIOUS PLAY® method. Click here for an overview of the training objectives and the content for the 4 days.

Our training programs in the LEGO® SERIOUS PLAY® method are hands-on and minds-on and are delivered in a fun and intense “leaning-in” atmosphere. Our approach is for the participants to experience first, and then reflect on that experience. The current program is an updated and improved version of the facilitator training we have delivered since LEGO launched LEGO SERIOUS PLAY in 2001.

As part of the training the participants receive a comprehensive facilitator manual and supplementary documentation. There is also on-going support following your training to help you get going with success.

FAQ About the Facilitator Training Program

Q: What are the differences between the Association’s facilitator training program and other programs?

A: The Association’s Certification Training is the ONLY program which includes the essential parts of the LEGO SERIOUS PLAY method, which are the 4 step Core Process and the seven Application Techniques. Our training curriculum therefore covers the full scope of what the methodology encompasses and can offer.

Q: Why is this the only training program that includes the 4 step Core Process and the seven Application Techniques.

A: These essential parts are NOT included in the LEGO Group’s Creative Commons License, which makes the basics of LEGO® SERIOUS PLAY® available for common use. The reason is that those concepts were developed by Robert Rasmussen after he left the LEGO Group and therefore exclusively the copyright of the Association. These two concepts are thus included in the curriculum and defined in our facilitator manual.

Q: How can I get a deeper understanding of the differences between the Association’s training program and what is offered by other in the market?

A: By reading the extended FAQ document.

About the Association of Master Trainers in the LEGO® SERIOUS PLAY® Method

The members of the Association of Master Trainers in the LEGO® SERIOUS PLAY® Method provide facilitator training and certification in the LEGO® SERIOUS PLAY® method.

The Association has two main purposes:

  1. To guard, maintain and further develop the LEGO SERIOUS PLAY method to ensure its integrity and high quality.
  2. To secure that its members deliver a uniform and high-quality training of new LEGO® SERIOUS PLAY® facilitators regardless of language or geographical location.

The founding members of the Association are Per Kristiansen and Robert Rasmussen. Both have been involved with LEGO® SERIOUS PLAY® since its very early days more than 15 years ago. To learn more about our involvement in the development click here for an overview of the history of LEGO® SERIOUS PLAY®.

Currently there are ten trainers of facilitators belonging to the Association. In the coming years we will include more trainers in the Association covering more languages and more geographical regions.

In 2010 the LEGO Company made the basic LEGO SERIOUS PLAY idea commonly available to interested parties through their Creative Commons License. Together with other factors this has led to an increased interest in the LEGO SERIOUS PLAY method. The higher awareness has naturally also led to more interest in offering training in facilitating and designing with the LEGO SERIOUS PLAY method and an increased risk of diluting the method and infringing on others copy rights.

The LEGO® SERIOUS PLAY® Method is a facilitated process, and the results and impact are directly tied to the quality of the workshop design and the facilitation. LEGO SERIOUS PLAY delivers exceptional value, when the process is designed and delivered by a well-trained and skilled facilitator.

With the growth follows a demand for someone to look after the integrity method and for facilitator training process with global standards, quality assurance and a curriculum that reaps the fruits of 15 years of involvement in the development of the method and the training facilitators. The Association is the guardian of the method, has established global standards and provide guidance to people interested in becoming LEGO SERIOUS PLAY facilitators.

On the following pages we give you a short introduction to the LEGO® SERIOUS PLAY® method and links to where you can learn more about the method. The focus of this site is to help you make the facilitator training choice that fits your needs the best.

FAQ: About the LEGO® Company and the LEGO® SERIOUS PLAY® Method

Q: What are the LEGO Company’s involvement with LEGO SERIOUS PLAY today?
A: They produce and sell four brick sets developed specifically for use with the LEGO SERIOUS PLAY method and they provide a set of Trademark Guidelines, which everyone involved with or using the method must comply with. To download the guidelines click here.

Q: Does the LEGO Group still train facilitators?

A: No. The LEGO Group strongly recommends that facilitators take the training.

Q: Are there any trainer of facilitators that are officially appointed and approved by the LEGO Group?

A: No. There are no LEGO Group officially appointed LEGO® SERIOUS PLAY® master trainers or trainer of facilitators. There is no LEGO® SERIOUS PLAY® Training Board or Advisory Boards and there are no LEGO® SERIOUS PLAY® partners with a formal or special status or relationship with the LEGO Group. This all was terminated in 2010 with the Creative Commons License.

Q: If there are no LEGO appointed official trainers how can Per and Robert claim to be Master Trainers?
A: We refer to ourselves as Master Trainers in the LEGO® SERIOUS PLAY® method, not because we have been appointed by the LEGO Group, but because we historically developed the training programs and for a period of 10 years until 2010 ran all the global facilitator training programs on behalf of the LEGO Group.

FAQ: About the rights to use the LEGO® SERIOUS PLAY® Method after the training

Q: What are my rights for using the documentation and learning outcomes from the training?

A: You are free to use everything you have learned and received for delivering LSP with end-users.

Q: Once I have completed the Foundation Training can I train new facilitators in using the method with end-users?

A: No. The Terms of Use Agreement does not allow you to do that without further evaluation, training and approval provided by the Association.