Blackblot® Strategic Product Manager™ Express (SPMRE) (Warsaw, Poland)

1,242.00  excl. VAT

Duration: 16 training hours (2 days);

Instructor: Gabriel Steinhardt, Blackblot’s founder and CEO and developer of the Blackblot Product Manager’s Toolkit® (PMTK) product management methodology;

Format: Intensive, in business hours, 8 training hours per day;

Delivery dates:  March 19th – 20th 2018 (Mon – Tue);

Registration deadline: March 1st 2018;

Maximum participants: 12;

Classroom location: ul. Tatarska 5, 30-103 Kraków, Compendium Centrum Edukacyjne – siedziba Kraków;

Regular Price: 1,242 EUR excl. VAT . EU registered businesses in EU countries other than Bulgaria will not be charged VAT;

Discounts for early payment: N/A.

Description

Course objectives and target audience:

The Blackblot Strategic Product Manager™ (SPMRE) course is a fast-track two-day program that presents attendees with a practical and interactive learning experience and provides the necessary knowledge and skills to plan and manage advanced products at technology companies.

The training program is applicable to product management professionals of all levels with over 90% of training attendees reporting a better understanding of product management after Blackblot training. All training graduates receive free professional support from Blackblot during their career in product management.

Course materials:

Each Blackblot training attendee receives as part of the course, at no extra charge, a Blackblot Training Package which includes a free digital copy of the “The Product Manager’s Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management” book, free online hosted copy of Blackblot Product Manager’s Toolkit® (PMTK) professional template collection, lifetime free and unlimited updates and upgrades to PMTK, one-time free registration to each of the available Blackblot Product Management Professional™ (BPMP) certification tests in product marketing and management and Blackblot Psychometric Test™ (BPT) psychometric tests, cloth carry bag, digital slides booklet and action plan, membership in the “Blackblot Alumni” career networking group, and digital copies of the official course certificate of completion. All course materials are provided in the English language.

 

About the instructor, Gabriel Steinhardt:

Gabriel Steinhardt is Blackblot’s founder and CEO, a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers’ productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and start-ups in marketing, product management and technical undertakings. Gabriel is the developer of the Blackblot Product Manager’s Toolkit® (PMTK) product management methodology, a globally adopted best practice. Gabriel will be delivering the Blackblot® Strategic Product Manager™ (SPMR) Training Course in Sofia, Bulgaria. Gabriel has delivered hundreds of training courses on product management. His courses have been attended by companies from Australia, Belgium, Canada, Finland, France, Germany, India, Ireland, Israel, Poland, Portugal, Singapore, Spain, Switzerland, United Kingdom, and USA.

Course outline:

Strategic Product Management™ (SPM) – This one-day core seminar provides attendees with the knowledge, skills and tools to effectively plan technology products and services. Product management is a domain that holds two disciplines: product marketing and product planning. Accordingly, this seminar is based on the Product Manager’s Toolkit® (PMTK) and PMTK Action Model™ – a comprehensive set of product planning and product marketing work templates, and accompanying process methodology, that illustrate notable best practices and processes (used by top technology companies) to create successful market-driven products.

Procedural Requirements Management™ (PRM) – This one-day advanced seminar provides attendees with the knowledge, skills and tools to effectively identify and articulate market requirements. Ambiguous market requirements lead to flawed products and dissatisfied customers, but well defined market requirements are the basis for a smooth development process and marketplace success. This seminar demonstrates effective practices that clearly identify and articulate market requirements. The outcome is a whole Market Requirements Document (MRD) that represents an intelligent commitment to customers.

 

SPM Seminar (Day One) 

Introduction

  • Product Management Domain
  • Roles and Goals
  • Team Model

Corporate Strategy Mix

  • Product Overview
  • Product Delivery Strategies
  • PMTK Problem Echelon Model

PMTK Action Model

  • Product Management Phases
  • PMTK Action Model Overview
  • PMTK Flow Model
  • Research

Product Planning

  • Planning Phase
    • Market Requirements
    • Use Cases
  • Definition Phase
    • Features Matrix
    • Development Phase
  • Development Phase
    • Pricing Model
    • Public Relations
  • Maintenance Phase
    • Win/Loss Analysis
    • Customer Visit

Process Efficiency

  • People
    • Meeting Rules
    • Management By Objectives
  • Decisions
    • Decision Making
    • Deliverable Sign-Off
  • Deliverables
    • Generic Templates
    • Bundle Book
  • Learning
    • Gap Analysis
    • Performance Review

PRM Seminar (Day Two)

Introduction

  • Definitions
  • Necessities
  • Entities

Product Delivery Process

  • Key Documents
  • Roles and Responsibilities
  • Internal Delivery Process

Market Requirements Document

  • Building the MRD
  • Users and Personas
  • Blackblot Product Frames Model
  • Understanding Market Requirements
  • Writing Market Requirements
  • Requirement Categories
  • MRD Structure
  • Better Requirements
  • Use Cases
  • Product Requirements Document

Obstacles

  • High-Tech MRD Problems
  • Failure Reasons

Agile Development

  • Agile and PM
  • Product Owner
  • Agile Implementation Rules